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OpenAI planea lanzar GPT-5 en el verano de 2025, prometiendo mejoras significativas en razonamiento y adaptabilidad. Meta lanzará herramientas de automatización de anuncios con IA para mejorar la eficiencia del marketing para 2026. Además, TikTok Shop se perfila como una plataforma de comercio electrónico crucial en 2025, aprovechando su enfoque de ventas basado en tendencias y en influencers. Noticias tecnológicas semanales de Ricardo’s TechHub.

AI: OpenAI to Release GPT-5 This Summer

🇬🇧 OpenAI has announced that GPT-5 is on track for a summer 2025 release. This upcoming model promises major leaps in reasoning, adaptability, and memory—potentially transforming customer interactions and content creation across digital platforms.
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🇪🇸 OpenAI ha anunciado que GPT-5 está previsto para el verano de 2025. Este nuevo modelo promete avances significativos en razonamiento, adaptabilidad y memoria — lo que podría transformar la interacción con clientes y la creación de contenido digital.
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Social Media Marketing: Meta Expands AI Ad Automation

🇬🇧 Meta is rolling out new AI-driven ad automation tools that empower marketers to fully automate campaigns. By 2026, advertisers will be able to deliver ad visuals, captions, and targeting with just a few inputs—redefining social media marketing efficiency.
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🇪🇸 Meta está implementando nuevas herramientas de automatización de anuncios impulsadas por IA, que permitirán a los marketers automatizar campañas por completo. Para 2026, los anunciantes podrán crear visuales, textos y segmentación de anuncios con solo algunos inputs — reimaginando la eficiencia en redes sociales.
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E-commerce: TikTok Shop Accelerates E-commerce Growth

🇬🇧 Top online sellers say TikTok Shop is becoming a vital e-commerce channel in 2025. Its fast-paced, trend-driven format and reliance on influencer-led live selling make it a high-opportunity platform—especially as Amazon grows more competitive.
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🇪🇸 Los principales vendedores online aseguran que TikTok Shop se está convirtiendo en un canal esencial de e-commerce en 2025. Su formato dinámico, centrado en tendencias y ventas en directo impulsadas por influencers lo hace una plataforma con grandes oportunidades, especialmente ante el aumento de la competencia en Amazon.
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📱 Threads now supports direct messages

🇬🇧 Meta has added DMs to Threads, its Twitter-like platform, making it more competitive with X. The new messaging system is integrated with Instagram’s backend, enabling seamless communication.
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🇪🇸 Meta ha añadido mensajes directos en Threads, su plataforma similar a Twitter, haciéndola más competitiva frente a X. El sistema se integra con el backend de Instagram, permitiendo una comunicación fluida.
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🧠 Meta considering multi-billion investment in Scale AI

Meta is in talks to invest several billion dollars in Scale AI, a prominent data-labeling startup, which reinforces its commitment to enhancing AI training infrastructure. This investment reflects Meta’s strategic focus on advancing its capabilities in artificial intelligence.

🇬🇧 Meta is reportedly in discussions to inject several billion dollars into Scale AI, a leading data-labeling startup. This move strengthens Meta’s commitment to AI training infrastructure.
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🇪🇸 Meta está evaluando una inversión multimillonaria en Scale AI, una startup líder en etiquetado de datos para IA. Este paso refuerza su infraestructura en inteligencia artificial.
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🧩 Client case study – Mariposa Apartment

🇬🇧 I created and manage the social media pages for Mariposa Apartment – a cozy holiday rental in Costa del Silencio.
My goal? To connect with future guests through storytelling, show the best of Tenerife, and highlight the apartment’s charm with photos and local tips.
📲 Facebook + Instagram + community groups = local visibility!

🇪🇸 Gestiono las redes sociales de Mariposa Apartment, un acogedor alojamiento vacacional en Costa del Silencio.
¿El objetivo? Conectar con futuros huéspedes, mostrar lo mejor de Tenerife y destacar el encanto del apartamento con fotos y consejos locales.
📲 Facebook + Instagram + grupos locales = ¡más visibilidad!

🧠 Meta eyes $10 billion investment in AI startup Scale AI

Meta is in advanced discussions to invest over $10 billion in AI data-labeling startup Scale AI. If the deal is finalized, it would enhance Meta’s commitment to large-scale AI training and automation, significantly impacting their operational capabilities in the AI sector.

🇬🇧 Meta is reportedly in advanced talks to invest over $10 billion in AI data-labeling startup Scale AI. If finalized, this would deepen Meta’s commitment to large-scale AI training and automation.
🔗 Read more from Reuters reuters.com

🇪🇸 Meta está en negociaciones avanzadas para invertir más de 10 000 millones de dólares en la startup de etiquetado de datos de IA, Scale AI. Si se confirma, reforzará su compromiso con el entrenamiento de IA a gran escala y la automatización.
🔗 Leer más en Reuters

🛒 Meta moving toward AI-driven ad creation for e-commerce platforms

Meta is creating advertising tools that automate the generation of creative ads, including imagery, text, and audience targeting. Advertisers will only need to upload a product photo and budget, while AI will manage content creation and audience selection. More details can be found on Reddit /r/shopify.

🇬🇧 Meta is developing ad tools that can automatically generate creative ads: imagery, text, and targeting. Advertisers will soon be able to provide just a product photo and budget, and AI will handle the rest — from content to audience selection.
🔗 Read more on Reddit /r/shopify (summarized) reddit.com

🇪🇸 Meta desarrolla herramientas publicitarias que generan automáticamente imágenes, textos y segmentación. En breve, bastará con subir una foto del producto y presupuesto, y la IA se encargará del resto: contenido y selección de audiencia.
🔗 Leer más en Reddit /r/shopify (resumen)

Meta Turns to AI for Key Content Moderation Decisions

Meta intends to substitute numerous human decision-makers with AI systems for evaluating privacy and societal risks in content moderation. While this change could enhance efficiency and lessen manual review burdens, it simultaneously prompts ethical dilemmas regarding the reliance on AI in such important decisions.

Meta plans to replace many human decision-makers with AI systems to assess privacy and societal risks in content moderation. This shift could streamline enforcement and reduce manual review workloads but also raises ethical concerns.
🔗 Read more on NPR